Online users today have uber-high expectations. They want a lot from your website, their suppositions are to have a seamless experience and well-designed navigation, with highly recommended predictions. If there is a hindrance in their shopping journey, it may cause them to be frustrated and move on to a competitor’s site. These users have created a brand perspective for your website and are less likely to return. This results in a loss of business and potential shoppers. The faceted search can become an integral part of your site-search that can make the search experience simple and helpful for your users.
What is faceted search?
Faceted search is an important search function that enables users to tweak the search results to their interests. This is done by selecting a range of different attributes. These attributes are categorized and grouped together into pre-defined facets. You must have used these search facets while searching on e-commerce websites. The categories and bifurcations help you in sorting your desired category.
Faceted search can be commonly viewed as a type of filter. These filters are usually setting parameters for search. These sections become a great help to the users and help them with content discovery. Imagine if faceted searches are not available, it would be so frustrating to look from millions of products in one category rather than specific sections. This kind of search allows you to refine and derive search results based on focused preferences. Let’s take an example of women’s clothing, if the options of narrowing it down with size, colour and prices were not available then the options will be a mixed bag of all the results. Faceted searches make it easier for users to navigate and get highly relevant results.
How important is faceted search for navigation?
Do you think that your site visitors will tolerate a slow or clunky interface? Faceted search and navigation is a key component of an optimized search. The process of elimination of unwanted factors helps in filtering through products. The faceted search is not an option, it is selective elimination depending on the needs of the user and avoiding endless scrolls. This helps in decreasing the time needed by users to connect with what they want, resulting in prompt user experience. This is important for smartphone devices that have limited screen space and relatively slower network connections. A fast and intuitive process promotes more engagement amongst users and higher conversions besides many other benefits.
Here are more ways how faceted search is making the search simpler for the users:
The key is to present your products in an organized way so that all the categories and sub-sections are easily accessible and visible to the user. When a user selects a facet, they are introduced to the specifications of your catalogue. With the new knowledge of facets, the users can confidently navigate your site and search for new items. Another important factor in reducing the need for multiple searches and the frustration it causes. The visitors don’t want to keep changing and experimenting with their search queries just to find products.
A good faceted search and navigation experience needs planning and iteration, keep in mind the following points when you strategize for a faceted search:
Keep the customer at the core:
The only aim for the filters on your site is to cater to the specific needs of the customer. In order to create the best-faceted search, you need to think and understand what your users are searching for and how? Search analytics is yet another powerful tool to incorporate in your strategy. Knowing and tracking popular search keyword metrics like CTR, you can measure how users are engaging with the provided content and what steps can be taken to make content discovery easier? While you are adding facets based on your parameters, don’t forget to include social proof like ratings, reviews, and more.
Less is more:
Having multiple facets and covering the needs of the visitors is paramount. But, it is also important to not have many options. What to choose depends on your use case and the search-savviness of the user. If there are too many cluttered options, it can easily overwhelm the users. You have to analyze your search data and make conscious choices to create and refine these facets. Allowing multiple facets to be selected at once can also help if your content pool is large. There is a high possibility that a single facet will not narrow the search based on the user requirement.
Use theme-based filters:
The thematic filters help in the groupings of the content. For example, the women’s clothing options must include occasions like “Holiday,” “Work,” “Casual,” or “Party.” The aim here is not to narrow filters but guide users to specific products. This can be called as capturing specific moods or taste. These filters can also provide a great starting point to browse products. Once these users are hooked to a theme that is highly relevant to them, they can then narrow their scope down further with other facets.
The most important thing you can achieve by facilitating a great faceted search is exceeding the user’s expectation. You can give them more than they wanted. This engaging and personalized experience can create a familiarity between the interface and the user. This entire setup will need a search partner that can help you with all the tools and meet the industry standards. You can check our website for more such services, www.galaktic.co.